SEO report of firstmortgagetrust.co.nz

Welcome to First Mortgage Trust - Your non bank provider of ...

www.firstmortgagetrust.co.nz/

First Mortgage Trust - Secured Investments and loans with smart finance options. Your non bank mortgage lender alternative and investment company


 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.firstmortgagetrust.co.nz/

Character length : 29

Title
Welcome to First Mortgage Trust - Your non bank provider of Property finance, able to offer Capitalised, Interest Only and Bridging finance loans.
Description
First Mortgage Trust - Secured Investments and loans with smart finance options. Your non bank mortgage lender alternative and investment company
Keywords (meta keywords)
mortgage, mortgage new zealand, loan, loan new zealand, fixed interest, unit trust, investment, investment new zealand, first mortgage investment, lending, lending new zealand, borrowing, non-bank mor

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Welcome to First Mortgage Trust - Your non bank provider of Property finance, able to offer Capitalised, Interest Only and Bridging finance loans.

Character length : 146

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 24%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
090000
Heading structure in the source code
  • <H2> What Clients Say
  • <H2> Latest Newsletter
  • <H2> First Mortgage Managers Limited is licensed under the Financial Markets Conduct Act 2013 as a manager of registered schemes
  • <H2> FIRST MORTGAGE TRUST ... THE SMART CHOICE
  • <H2> FMT LENDING
  • <H2> FIRST MORTGAGE TRUST INVESTMENT
  • <H2> CONTACT FIRST MORTGAGE TRUST ...
  • <H2> Welcome to First Mortgage Trust - The Smart Choice.
  • <H2> What Clients Say
Word cloud
  • first18
  • mortgage16
  • trust13
  • fmt8
  • investment7
  • lending6
  • bank5
  • interest5
  • returns5
  • investing5
  • smart5
  • competitive4
  • retirement4
  • cash4
  • office4
  • fund4
  • welcome4
  • alternative4
  • finance4
  • links3
  • online3
  • useful3
  • news3
  • updates3
  • choice3
  • looking3
  • security3
  • loans3
  • borrowing3
  • home3
  • property3
  • documents3
  • manager2
  • conduct2
  • registered2
  • act2
  • markets2
  • all2
  • copyright2
  • schemes2
  • against2
  • secured2
  • mortgages2
  • options2
  • investors2
  • portfolio2
  • backed2
  • rates2
  • financial2
  • learn2
  • new2
  • zealanders2
  • rights2
  • benefits2
  • pie2
  • managing2
  • calculator2
  • funds2
  • call2
  • under2
Keyword matrix
wordtitledescriptionsheading
first
mortgage
trust
fmt
investment
lending
Two Word cloud
  • mortgage trust6
  • first mortgage6
  • bank alternative3
  • online documents2
  • updates contact2
  • contact head2
Three Word cloud
  • first mortgage trust5
  • home borrowing from2
  • updates contact head2
  • useful links online2
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 8 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
6.90
Flesch Reading Ease
54.90
Coleman Liau Index
12.00
Automated Readability Index (ARI)
7.40
Dale–Chall Readability
6.70
SMOG Index
9.50
Spache Readibility
5.00
Number of letters
2382
Number of words
429
Number of sentences
81
Average words per sentences
5
Number of syllables
743
Syllables in words
782
Average syllables in words
1.73
Number of words in first three syllables
95
Percentage of word / syllables
22.14
Words not in Dale-Chall easy-word list
176
Words not in Spache easy-word list
90

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
3,424 ms
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.firstmortgagetrust.co.nz/js/vendor/jquery.js
  • http://www.firstmortgagetrust.co.nz/js/vendor/modernizr.js
  • http://www.firstmortgagetrust.co.nz/js/vendor/placeholder.js
  • http://www.firstmortgagetrust.co.nz/js/vendor/jquery.form.js
  • http://www.firstmortgagetrust.co.nz/js/foundation/foundation.min.js
  • http://www.firstmortgagetrust.co.nz/js/site.js
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.firstmortgagetrust.co.nz/css/normalize.css
  • http://www.firstmortgagetrust.co.nz/css/site.css
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Website security

IP
60.234.74.46
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Sites on same ip

homeloanadvisors.co.nz

homeloanadvisors.co.nz

groundengineering.co.nz

groundengineering.co.nz

savantgraphicdesign.co.nz

savantgraphicdesign.co.nz

unofurniture.co.nz

unofurniture.co.nz

firstmortgagetrust.co.nz

firstmortgagetrust.co.nz

 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Order of Heading elements on mobile by position

  • H2 : What Clients Say, ( 0px from top )
  • H2 : Latest Newsletter, ( 0px from top )
  • H2 : First Mortgage Managers Limited is licensed under the Financial Markets Conduct Act 2013 as a manager of registered schemes, ( 0px from top )
  • H2 : FIRST MORTGAGE TRUST ... THE SMART CHOICE , ( 279px from top )
  • H2 : FMT LENDING, ( 279px from top )
  • H2 : FIRST MORTGAGE TRUST INVESTMENT, ( 279px from top )
  • H2 : CONTACT FIRST MORTGAGE TRUST ..., ( 279px from top )
  • H2 : Welcome to First Mortgage Trust - The Smart Choice., ( 361px from top )
  • H2 : What Clients Say, ( 1331.90625px from top )

 Typos

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